Typically, Amazon PPC ads make up about 30% of Amazon seller’s total sales. When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in their chosen placement.Īdvertisers only pay the bid price if their Amazon ad gets clicked– hence, “pay-per-click.” A+ ContentĪmazon PPC, or pay-per-click, is an auction-style system where advertisers bid on keywords. Here’s what you’ll learn in our 12-Point Comprehensive Guide to Amazon PPC: You might even be intimidated by the million abbreviations that accompany PPC, like CPC/CPM, ACOS, NTB, and CVR, but don’t fret! The Badger is here to help you kick ROAS with your Amazon Advertising. Let’s jump into some quick terms: Amazon Advertising (sponsored ad placements) is also known as “Amazon PPC” or “Amazon Pay-Per-Click”.
If you recently heard “pay-per-click” advertising and thought you heard “paperclip” advertising, you might be new to this whole Amazon PPC thing.
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